In the world of the beauty and personal care industry, many standards are formed which indirectly create the view that someone is considered ‘beautiful’ when they have certain criteria. This invites pros and cons and often makes some people feel left behind and not worthy enough.

What’s happening right now, motivated us to be present in the beauty and personal care industry and contribute to breaking the standards that have been established in our society, and bringing beauty to a higher level.

The products that we create are products that can be used by various people from various backgrounds. And we hope that with our products, everyone can reach their beauty, without having fear to be rejected by society, which then fosters self-confidence and self-love.

Like the sun, which shines for everyone without exception, andprovides bene!ts indiscriminately, that’s how AIM also wants to givethe value of beauty to every person in this society.